Our Team

Here are just some of the folks doing what we do.

Pritha Datta Chowdhury

Founder & CEO

Pritha has over 9 years of experience in the field of Credit Risk management and Analytics. With a Masters in Applied Economics from the University of Warwick, Pritha joined American Express in 2007. Thereafter, she has worked across various countries such as India, France, Netherlands & Germany in the domain of Credit Risk. She also provides Financial Risk analytics trainings to large consulting corporates such as Genpact. “My vision is to keep growing & curating the network of data analysts on the platform using verification tests, Hackathons and Challenger games. Data Analytics is an expensive commodity and many companies don’t understand the need for it (even though they know it’s the buzzword). Econolytics aims to provide these companies with project based- quality analysts that optimizes their costs and helps them navigate through the project using tools such as Milestone tracker, Project management Office and so on. Example: A NBFC has developed a scoring model and hires an experienced analyst for 20 hours to validate the model. This also provides analysts with incremental income and exposure to more projects”.

Joel van der Beek

Global Partnerships

Joel is a Quantitative Economist and has more than 20 years of experience in the field of quantitative Economic Research and Analysis. He is the founder and CEO of EconoVision and GM at EconoTalent staffing solutions. Since 1994 he has worked as an economic expert with various international consultancy firms, such as the Netherlands Economic Institute & Policy Research Corporation, where he focused on methods of economic valuation and international (applied) macro and sector economics.

Vikrant Shukla

Product Manager

Vikrant has 5 years of experience in leading tech teams and managing technology solutions for startups. He's passionate about building world-class digital and mobile-first products.
Vikrant finds 'Order In Chaos’. He loves to be updated on new gadgets, technology & success stories on product. He is also passionate about cars and travelling.

Alazhar Kapdadia

Lead Developer

Alazhar is a full stack developer with around 8 years of experience in web and mobile app development. Previously worked as Technical Consultant in Oracle Applications with Capgemini and Deloitte.

G N Nagaraj

C-Level Business Technology Leader &Entrepreneur

Nagaraj is a C Level Business technology leader, a technology entrepreneur, mentor & advisor to fintech and technology startup companies. He comes with a Business Technology leadership that spans over 25 years ofwork experience with both large organizations and next generation companies creating and building technology strategies, roadmaps and transformative initiatives. His expertise in creating next generationdigital architectures has fuelled product & process innovation for our clients. He comes with the expertise in creatingoperations, risk & customer service processes that digitally fuelled and technology lead.
His core expertise are:
1) Digital Strategies for Business Transformation
2) Technology Architecture &Agile Implementation
3) IT- Operations & Systems Implementation
4) Technology AOP and budgeting
5) E-Commerce Strategy Development
6) Outsourcing & BYOD Strategies
7) Innovation Management
8) Organization Building & Mentoring Talent
Nagaraj has served in technology leadership roles at ICICI Bank, Novell Inc, Reliance ADA Group, Religare Group &Interglobe. He has served for 10 years in CIO & Group CIO roles. Apart from numerous industry awards and accolades, Nagaraj was awarded the IT People CIO of the Year Award in 2007 at IT-People NASSCOM .
Nagaraj runs a software product startup that is creating event driven and context aware engine for Business2Employee digital services. He exclusively works with McKinsey to help McKinsey clients on their digital transformation initiatives.

Prosenjit Aich

Head of Campaign Services, Google

Prosenjit has 15 years of experience in the financial services industry cutting across both large Banking and Non-Banking financial institutions. He has a successful track record of having spearheaded teams in the setup of several start-up companies and turnarounds of large businesses while scaling up operations. A domain expert leader in the financial services industry, Prosenjit has managed customer segments across the value chain from Retail Consumers to Small and Emerging Businesses and Mid-corporate Enterprises. He has handed a host of asset classes including but not restricted to term loans, working capital finance, mortgages, lease rental discounting, home finance, auto and personal loans, property advisory, developer finance, capital market lending among others. Leading various teams with strategic focus, he has delivered on increased market share and strong financial performance.
Currently, he is Head of Aditya Birla Finance’s digital finance business (company in formation stage)wherein he is responsible for leading and setting up India’s largest independent digital companies for online financing both on the SME and consumer side. This will span across assets including payment banking lending products, e-commerce financing, online MSME loans, consumer durable loans among others. This will a first of its kind in India with lead acquisition to assessement to servicing being through an all digital route.
In his last role he was Head Strategy and Products for the NBFC and the Housing Finance Company, having joined the Aditya Birla Group in 2012 wherein he was tasked with setting up the strategy and product and process development; in a short time, he has delivered a business transformation from a fledgling business to a material business. The NBFC now ranks in the top 10 and has demonstrated a profit growth rate which is one of the best in the industry while the HFC has shown strong growth momentum in its first 12 months of operation.
He has a post graduate degree in management (MBA) from IIM Calcutta and is a graduatein Economics (BA Honours) from Sri Venkateswara Colege, Delhi University.

Data is the new oil and at EconoLytics, we aim to make the mining easier and affordable for you. We are a purpose driven data analytics marketplace empowering businesses and professional data analysts around the world and help them both grow exponentially.


Our Team



Contact Us

India Office :

+91 9899112471


Netherlands Office :

+31 6 303 959 10


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